Strategies that help businesses handle negative online reviews
Online reviews are a great way to gain customer trust and increase market share. However, negative reviews can damage a business’s reputation and cause customers to hesitate when making a purchase. Handling negative reviews correctly can increase customer trust while managing customer expectations.
Here are some key strategies that can help a business handle negative online review:
Publish your reviews – Screening negative reviews can create unrealistic expectations. Instead, publish negative reviews but ensure that the problem has been handled professionally. A few bad reviews can help to make a business seem trustworthy and show customers that the business is willing to help if a problem arises.
Respond publicly to bad reviews – When a negative review has been published, replay publicly by apologizing and thanking the customer for their feedback. Additionally, let the customer know that the business is looking into the matter and offer a direct contact number to customer service personnel. It is important to take the conversation offline to reduce unnecessary details being viewed and shared. Public responses to negative reviews indicate that the business is quick to replay and assist. Most social media platforms and private review websites such as Revdex.com, Yelp, and BBB offer notifications to businesses when a review has been posted.
Make improvements – Negative comments can provide a business with the information they need to improve their policies and procedures. Additionally, letting the customer know that their suggestion has resulted in change, can put a positive spin on the situation.
Revdex provides a place for consumers to read online business reviews and report bad business experiences. Revdex’s aim is to improve the connection between consumers and businesses. Consumers can find new businesses and services and businesses can create profiles to be found.
Visit the site to file complaint about travel services, report dating service issues, or any other such issues.